The technology you need to bring your ideas to reality

BloggingTop 5 must-listen podcasts for marketers to hack your marketing growth

Top 5 must-listen podcasts for marketers to hack your marketing growth

We love podcasts. Listening to people talking enthusiastically about things opens up our world to new information, new ideas, new perspectives, and so much more. Especially as podcasts allow us to get entertained while multitasking—working, driving, or commuting. It’s like watching your favorite TV shows, but without visual media, which is great for reducing our screen time as well. In streaming services like Spotify, Youtube, or iTunes, hundreds of podcasts covering all kinds of topics under the sky are being released every day. 

Podcasts are now more popular than ever and, as a marketer, we can always tune in to marketing podcasts to see any new trends in marketing, get different marketing ideas, and understand the key marketing topics in detail that we might overlook. 

So put your headphones on, cause we will dig into some of the best marketing podcasts that will inspire your next marketing steps. 

Online marketing made easy with Amy Porterfield

Duration:  30 minutes – 1.5 hours

Frequency:  Daily

Just as the name suggests, this podcast is all about marketing 101 and it’s totally beginner friendly. Host Amy Porterfield has been offering insights, news, and all kinds of actionable marketing tips since 2013. By the time this blog is written, Amy just released her 500th episode! That makes her one of the biggest and most reliable marketing podcasts on the internet. Most of her podcast materials are directed especially toward small business owners, which is perfect if you are just starting a business. The guest interview is not the only thing in her podcasts; she also takes you to behind-the-scenes marketing secrets, execution plans, cheat sheets, and every kind of strategy every marketer must know. 

Nicknaming her podcast the “Audio Inspir-action”, Amy is making sure that her podcast is not just a source of inspiration. She shares precise steps you need to do to implement the insights and, with her easy listening voice, you can always get one or two strategies to apply to your business by the end of the episode.

Our Verdict: 5 out of 5, A Must Listen for Everyone!

Recommended Episodes:  #499: TikTok Intimidates Me, So I’ve Decided to Do It My Way

#410: What Happens When A Launch Doesn’t Go As Planned

Marketing growth podcast by Shane Barker

Duration:  12 – 20 minutes

Frequency: Weekly

Host Shane Barker, a Toronto-based digital marketing consultancy, is airing his Marketing Growth Podcast three times a week. Featuring new guests from various expertise every week, Shane Barker discusses techniques, challenges, and solutions to the changing trends in the marketing industry. 

Our Verdict: 4.5 out of 5. Easy to digest, lots of interesting new topics, and the dynamics between Shane and his guests make it fun to listen to. 

Recommended Episodes: How to Use A Startup Mindset at A Large Company with Timothy Wu.

How to Create A Winning Marketing Strategy with Wayne Mullins of Ugly Mug Marketing

MarTech by Benjamin Saphiro

Duration:  15 – 20 minutes

Frequency: Daily

If you are obsessed with marketing and how technology can help, you’re going to love the MarTech Podcast as the Host Benjamin Shapiro is just as obsessed. An expert in all things digital marketing, the MarTech will heavily discuss SEO, Tech SEO, SEM, Content Marketing, and Mobile App Marketing. Shapiro also happened to host the Voices of Search Podcast, which mainly covers SEO and content marketing optimization. Whoa, we got a real expert here!

The MarTech focuses on helping small businesses to large-scale companies to grow and build an effective marketing strategy unique to their own. Listen as the MarTech regularly invites digital marketing experts to each episode as they share their challenges, success, and real tips and tricks that they’ve learned during their careers. 

Our Verdict: 5 out of 5. Friendly enough for beginners but also extremely insightful even for marketers with 10 years of experience under their belts. 

Recommended Episodes:  

Inclusive Marketing Strategies with Joyann Boyce, Arima & Co

Finding the Right Virtual Assistant talent with Nathan Hirsch, Outsource School 

Marketing technology podcast by Marketing Guys

Duration:  20 minutes

Frequency: Weekly 

Not just your regular marketing trends podcast, the Marketing Guys at Marketing Technology Podcast are focusing on highlighting marketing tech trends. Hosted by Elias Crum and Mark von Herik, the podcast talks about interesting developments in technology like artificial intelligence (AI), virtual reality (VR), and chatbots, to predictive personalization and its practicality in marketing strategies. Join the Marketing Guys as they interview CMO and software vendors to reveal informative case studies from respective companies. With many episodes clocking in under 30 minutes, you can yield lots of eye-opening takeaways in an easily digestible conversation. 

Our Verdict: 4.5 out of 5. Perfect for a marketer looking for ways to move forward with technology. 

Recommended Episodes:  

Using Interactive Content for Your Holiday Season Marketing with Saksham Sharda, Creative Director @Outgrow

Practical Use of AI in Digital Marketing with Erica Salm Ranch, COO of Rasa.io

Last week in Local Search Podcast

Duration: 15 – 18 minutes

Frequency: Weekly

One of the most important things about marketing is going local—yet it often gets overlooked. Local marketing helps boost your search rankings (that SEO marketing for you), visibility, and reach a new customer base within a local community. Regardless of the size of your company or the product that you offer, it’s very important to remember that the main destination for the product is always within a local community. As such, you might want to play out the Last Week in Local Search Podcast. Host Mike Blumenthal and Carrie Hill bring on relevant articles and blogs related to Local Search Optimisation every week.

Our Verdict: 4 out of 5. It is not for the general marketers, but very informative especially if you are into Google Marketing and Google Local Business. Not really a fan of the rustling paper sounds, but if you can get past it, you will be fine. 

Recommended Episodes: 

Last Week in Local 4/25/2022, Amazon Target Rival Shopify with A New “Buy with Prime’ Service

Last Week in Local 10/11/2021, New Google My Business Features and How to Improve Local SEO

– Looking for help on the best Technology to go? Click here to book a time with our team and for a free advice.