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BloggingSEO best practice: technical SEO checklist and guide

SEO best practice: technical SEO checklist and guide

When you have a website representing your business, you want it to be discovered. You want your audiences to find your website on the first page of SERP (search engine result page) when they search for keywords related to your industry. Enter SEO (search engine optimisation), the most effective way to increase your visibility, generate more traffic, and amass more opportunities for conversions. 

SEO is complex and made up of multiple elements. Before we move on, it is important to understand the two basic pillars of SEO; on-page SEO and off-page SEO. The first refers to your page’s content, including technical strategy and meta tags, while the latter focuses on building your website’s authority through backlinks. This month we will run a few blogs to go deeper and support you in getting a better ranking and using the best practices on SEO. 

First, let’s cover the basic technical SEO setup to ensure your website meets the requirement of search engines. 

#1. Get the SSL certificate

Security is everything in a modern digital network, and it is a top priority for Google. The search engine finds websites with HTTPS and SSL certificates higher in the search results to guarantee the safety of its users. The SSL certificate enables your websites to move from the standard HTTP to the more secure HTTPS. 

The public key and identity of the website, and other pertinent data, are both contained in SSL certificates, which enable SSL/TLS encryption. The private key is secured and kept confidential.

#2. Eliminate any duplicate contents

The second most important thing is ensuring unique content on your website. And it’s not only applied to website content on the landing pages, but to every single content across your site. This includes meta titles, meta descriptions, alt images, product descriptions, and categories. 

For a large e-commerce website, writing unique content for each product could be near impossible, especially when a single product has five or more variations in size and colour. As such, you can use the canonical tag to avoid duplicate indexing. 

#3. Register your website for Google Search Console (GSC)

Without Google Search Console, you are walking blind with SEO. Set your GSC to get insight into how your website is doing. This is what the GSC will tell you about your website:

  • How many impressions, clicks, and average CTR that you get? 
  • What kind of keywords that your audiences use to get to your website
  • Pages that Google has indexed, not indexed, crawled, and not crawled
  • Pages with errors in indexing, redirection, and more.
#4. Add structured data markup to your site

Structured data is one of the SEO best practices for today. Adding structured data helps search engines to understand your website content and schema markup. It is like telling Google what your website is talking about most straightforwardly.

The data structure is entered in codes. But don’t worry, because you can generate the data structure in Google Search Console or third-party apps. You can also download a built-in plug-in to help you enter the structured data markup.

#5. Update your XML sitemap

Having an XML sitemap helps Google to index your website. A sitemap allows search engines like Google to find content on your website that means the most to its users. Your XML sitemaps need to be indexed regularly to promote efficient indexing, increasing search engines’ crawling frequency and increasing your online visibility.

#6. Improve URL structure

Is your URL SEO-friendly? While all websites have URLs, not all have the correct URL structure. It is important to have your URL structured to achieve your SEO success. Improving your URL is very easy:

  • Keep it short and sweet. While the maximum length of a URL is 2,048 characters, try to keep it below 75 – 120 characters for better readability, user trust, and URL-sharing experience across platforms.
  • Create a readable and semantically accurate URL structure. It should be simple, logical, and descriptive
  • Use keywords in your URL

This URL is only 91 characters, so it can be fully displayed on search engines, clearly readable, tell users exactly what the page is about, and contain keywords (technology marketing) on the URL.  

  • Connect words using hyphens, not underscores
    For example, you sell holiday villas on the Gold coast. Your URL should be:
  • Make sure to use the HTPPS protocol
  • You can hide the www prefix
  • Do not use stop words

Exclude stop words like “a”, “an”, “and”, “or”, “but”, “the”, “for”, “is”, “are”, and other common stop words as they don’t relate to the search results. If you write a post about the best matte lipstick for women in 2022, for example, you can just write “yourblog.com/best-matte-lipstick-2022”.

#7. Optimise for faster load times

Maintaining high page speed is very important to improve your user experience and it directly impacts your SEO. Pages with slower load times can cost you a lower average time on a page and a higher bounce rate, meaning your users will leave your site if it doesn’t load within a few seconds. 

Here’s what you can do to make sure your pages load faster:

  • Work with a reliable hosting provider with proven performance. You do not want to work with an overloaded server either. 
  • Optimise your images and videos. Reduce the sizes of your media. There are plugins that can help you reduce media size without compromising its quality.
  • Check your redirects. Too many redirects prolong the HTTPS request and response. 
  • Use caching plugins to store copies of your site’s files. It ensures faster loading times whenever a user wants to revisit your website.
  • Use Content Delivery Network (CDN) service. The CDN is a group of a geographical network of servers that provides faster delivery of web content. It helps cache content, reduces hosting bandwidth, and increases loading times. 
#8. Create quality content and optimise your images

Content is king, and will continue to be so. High-quality content is powerful and it unleashes the full benefit of SEO. Informational, evergreen, and engaging content helps you to strategically incorporate keywords, generate high CTR, generate backlinks, and provide an overall good user experience. 

While you are optimising your content, don’t forget your images, too. Make sure to: 

  • Compress the size of the image
  • Make it mobile-responsive
  • Customise each image file name
  • Write SEO-friendly alt-tags for your images that include related keywords
#9. Max out your potential on meta tags

Meta tags help your site appear on search engine results and they have some impact on the click-through rate leading to your site. A good meta title and description tell search engines and users what your page is about. You can also incorporate your keywords in the tags for better SEO optimisation and rank higher in the SERP.  

If you have difficulty implementing the technical SEO strategy or finding the best way to optimise your site, you can run a website audit with Teamscal. We will help you optimise your website to reach its maximum potential. Contact us for free advice.