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How Technology is Changing the Way We Do Marketing

The rapid transformation of technologies allows almost every piece of information accessible through the internet, and now people are spending more of their time on phones, tablets, and laptops. As customers are shifting into digital, marketing follows. While traditional marketing still has its place, the ever-changing tech landscape alters everything. Marketers need to go digital or they would never reach their audiences on social media and other platforms on the Internet in real-time. One of the challenges is creating campaigns that work across display advertising, social media, and probably e-commerce altogether.

On the other hand, the development of Artificial Intelligence and Deep Learning enables marketers to make a more personalized campaign as well as build a more integrated and targeted ecosystem for emerging digital marketers. Digital marketing is now more important than ever, and it is serving as the backbone of business-to-people relationships.

How Tech is Affecting the Future of Customer Service

Customer service is one of the fields in digital marketing that gets major improvement through technology. The development of video, real-time messaging, chatbots and artificial intelligence (AI), cryptocurrency, self-service, and even customer success itself all hold the potential to significantly alter how customer success practitioners go about their daily business.

The emergence of real-time messaging lets customers interacts with business anytime, anywhere. Say bye to email as on-site chats will increase the responsiveness of your brand which boost customer satisfaction as well. The improvement of bots, empowered with better AI, will be there to assist customer service professionals. They can answer real-time chat when your customer support personnel cannot, such as during sleeping hours. Bots can also enhance self-service by giving clients a new, repeatable, and inexpensive means of communication.

Go Digital First

To reap all the benefits that technology has to offer for better customer reach and relationships, it’s obvious that your business needs to go digital first. At the very least, you need to have a website. Today, having an online presence is just equally as important as establishing a business in the real world. The websites, social media pages, applications, and the e-commerce store represent the business and its values. By establishing an online presence, you can gather useful data on your audience, including their numbers and demographics, as well as their interests and countries of origin.

Trends to Watch

Each year, there are new technology trends that business owners should be aware of. Business owners that remain on top of trends may even achieve new marketing success heights. Here are 5 trends that, in our opinion, every business needs to grab for the upcoming year.

Social Media Marketing

Social media marketing will continue to lead the trends in digital marketing in the upcoming year. Expect to see podcasts, live streaming, Instagram, and video dominating the list. Facebook has staying power; it is not going anywhere. LinkedIn will also gain more clout as influencers utilize it to amp up their voices, in particular.

The landscape of influencers will change. Experts with smaller but more devoted followers will be more influential than regular famous influencers. Niche will be the most important thing, meaning that consumers will have higher trust in people who are experts in their specific niche than regular influencers that promote literally everything.

Voice Search

Voice search is one area where your small business may differentiate itself from the competition as mobile devices and voice services like Microsoft Cortana and Google Assistant gain in popularity. In the next year and beyond, there is a higher likelihood that customers who conduct business online may discover your website or content marketing materials through voice search.

AI-Powered Marketing

Brands have already realized that marketing will no longer be “supported” by AI, but rather “driven” by it in the new retail environment. Through AI, businesses will be able to make the most of customer data to develop connections with customers that result in engaging experiences. In essence, artificial intelligence will allow marketers to make better real-time judgments based on a larger data set to anticipate trends. Amazon’s recommendation engine, for example, accounts for 35% of total sales; generating real-time tailored recommendations by fusing historical customer behavior with predictive algorithms, even before the user is aware that they need it.

Augmented and Virtual Reality to Assist Marketing

The development of augmented reality (AR) and virtual reality is already being aided by artificial intelligence (VR). Through the utilization of these realities in the future, artificial intelligence marketing will enhance digital marketing by giving customers the option to purchase things and modify them however they see fit.

For instance, a consumer might try on different colors of the same outfit when shopping to see which one looks best. Or, when searching for a car, they may look through the features or even take a virtual test drive to get a sense of how maneuverable the vehicle is.

We have seen makeup brands let customers digitally “try” foundation shades or “swatch” lipstick colors. This creates a fun experience for customers; giving them better purchases, increasing the level of engagement, and overall better customer experience.

User Experience

Modern customers demand a smooth, enjoyable, and engaging online experience, whether they are shopping online or browsing a website. Expect to see a stronger emphasis on interactive, experiential, convenient, and tailored experiences as well as a smooth and highly engaging UX.

Conclusion: Keeping Up with the Fast-Paced Marketing Trends

It’s clear now how technology dramatically reshapes the customer’s journey and eventually prompts the evolution of marketing trends. However, it’s not an easy task to keep track of the fast-pacing technology development and marketing trends while you also need to create engaging campaigns across multiple online channels on a daily basis. Ask Teamscal for help. Teamscal supports marketing teams and we are happy to help you on deciding which marketing strategies, software development, and technology you should implement for your business.